About the Department of Environmental Health and Engineering
Environmental Health and Engineering (EHE) is a unique academic department that spans two schools of Johns Hopkins University, the Bloomberg School of Public Health and the Whiting School of Engineering and came together in 2016. EHE is collaborative, hybrid department is unique in the nation and is designed to lead pioneering research and fuel the development and translation of technologies aimed at solving critical and complex issues at the interface of public health and engineering, and to educate the next generation of scholars. The cross-divisional department builds on the strengths of both Johns Hopkins University (JHU) divisions, advancing discoveries that will improve the health of the Earth and its inhabitants. The EHE department that encompasses approximately 100 full time faculty, 50 staff, 190-240 students, and four research centers and institutes spanning two campuses.
The Communications and Marketing Manager will serve as the communications leader of the department, overseeing the direction, programming and evaluation of an integrated communications and marketing strategy in support of the strategic priorities and initiatives of the Department of Environmental Health and Engineering. This includes the domains of branding, media (print, web-based, social, and digital), public relations/outreach, reputation management, events, and internal communications. The Communications and Marketing Manager will seek out and act upon all opportunities to improve the visibility, public perception, and rankings of the Environmental Health and Engineering department as its designated media representative and brand ambassador with the Johns Hopkins community and around the world. This position reports directly to the Senior Administrator for Environmental Health and Engineering, with a dotted line reporting to Assistant/Associate Deans for Marketing and Communications (WSE and BSPH respectively) and serves as a member of the Department administrative leadership team.
This leader will design and implement creative, broad, tactical annual strategic communication and marketing plans and approaches to increase visibility of department, its programs and important initiatives. This role directs marketing and communications for all constituents including faculty, staff and prospective and admitted students, alumni as well as the two parent schools and the university as a whole. The Communications and Marketing Manager will be the direct manager one staff member (Communications Associate); providing supervision, mentorship and professional development.
Specific Duties & Responsibilities:
Strategy and prioritization:
Work with the Chair, faculty, leadership team, managers and staff to define strategic marketing and communication strategies and tactics to drive business objectives and strategic priorities as defined by the Chair and the Assistant/Associate Deans of Communications for WSE and BSPH. Collaborate with the Chair of EHE and the Senior Administrator to support the Department's short and long term critical priorities, with initiatives and activities that drive results for and within the department.
Coordinate with Marketing and Communications leadership and teams in the two schools, in regards to School-level communications and marketing goals, cross-functional projects, external partnerships or collaborations.
Develop an integrated strategic communications and marketing plan and prioritize incoming requests, based on overarching goals and priorities. Provide oversight of the marketing and digital strategy to educate internal and external stakeholders.
Communicate the vision and brand of the Environmental Health and Engineering Department. Create new marketing collateral -- print, digital, video -- that supports highlighting accomplishments of faculty and research centers, as well as recruitment of new students (graduate and undergraduate) to the department.
Oversee content of all printed and electronic marketing communications shared with external and internal audiences; managing publications, newsletters, brochure texts, articles, seasonal and special communications, including development and strategic oversight of website content, social media posts and navigation updates.
Draft materials for Chair, create strategies for integrating print, web, and social media.
Oversee media relations strategy and execution about activities within EHE Department, including pitching to media and coordinating interviews, in partnership with the School media relations teams
Set and track key performance indicators toward the goal of objectively measuring and validating performance of marketing and communications campaigns.
Developing project-based and annual budget proposals with value- and outcomes-based appropriation of resources.
Research, develop and execute multiple concurrent marketing and communications projects; identify challenges, roadblocks, and risks in department processes, and implement solutions that enable department communications and marketing efforts to run more efficiently.
Coordination and Collaboration:
Create detailed project plans and timelines along with internal and external communication strategies as needed.
Work with consultants and vendors on projects as needed and agreed upon, sourcing appropriate vendors, managing RFP, procurement and contract processes.
Represent EHE on University and School communications and marketing committees as necessary, serving as the liaison to promote the department through press releases (interfacing with BSPH and WSE marketing and communications), articles, media, calendar listings, and story ideas for university, and system wide publications, such as biannual Hopkins Magazine and daily HUB publication.
Ensure alignment of all content, messaging and marketing initiatives created by EHE Communications and Marketing with the BSPH and Whiting school Marketing & Communications teams
Support the development and implementation of internal communications messaging to the faculty, staff and students of the EHE departments
Manage and develop relevant staff members, including communications associate
Minimum qualifications (mandatory):
Bachelor's degree in related field and five years of related experience required, preferably in advanced marketing, communications and/or editorial experience.
Advanced degree may substitute for required experience, to the extent permitted by the JHU equivalency formula.
JHU Equivalency Formula: 18 graduate degree credits may substitute for one year of experience. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.
Master's Degree preferred. Seven years of increasing responsibility in a research driven academic setting is also preferred.
Previous experience in management and supervision strongly preferred.
Special knowledge, Skills, and Abilities:
Ability to translate vision into actions through communications, projects and relationships.
Experience with a variety of print, digital and visual marketing and communications mediums
Excellent organization skills with the ability to navigate multiple projects and priorities with strong problem-solving ability.
Exceptional ability to build relationships with employees at all levels of the organization, to be influential and to perform in a broad range of environments
Effective communicator with excellent written and verbal communication experience, experience editing/providing feedback on the work of others. Demonstrated versatility in writing styles, including news stories and marketing copy.
Outstanding interpersonal and collaboration skills, with a high degree of professionalism and the ability to exercise good judgment, diplomacy, and discretion, with diverse populations and situations.
Analytical skills—able to leverage data to inform both marketing and communications decisions.
Project management—demonstrated initiative, problem solving, attention to detail and team management skills.
Strong collaboration and team skills.
Technical Qualifications or Specialized Certifications:
Experience and working knowledge of web page design, content management tools.
Familiar with social media platforms (Facebook, Twitter, Instagram, YouTube, LinkedIn) and social media reporting (analyzing organic and paid performance).
Knowledge of interactive web features including survey, video, audio, and animation components.
Experience writing according to a style guide, such as the AP Stylebook or an inhouse style guide.
Proficiency with web- and paper-oriented design tools such as Adobe products (Illustrator, lnDesign, Photoshop Acrobat), and Microsoft products (Word, Excel, PowerPoint), and understanding of cloud-based applications such as Basecamp, MailChimp and Eventbrite.
Must have an openness to learn new software and database programs.
Supervisory Responsibility (indicate the number and type of persons supervised by incumbent):
One Communications Associate
Classified Title: Communications & Marketing Manager Working Title: Communications & Marketing Manager Role/Level/Range: ATP/04/PE Starting Salary Range:$69,140 - $95,005 Commensurate with experience Employee group: Full Time Schedule: Monday - Friday 8:30-5:00 Exempt Status: Exempt Location: 05-MD:School of Public Health Department name: 10001082-Environmental Health and Engineering Personnel area: School of Public Health
The successful candidate(s) for this position will be subject to a pre-employment background check.
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The following additional provisions may apply depending on which campus you will work. Your recruiter will advise accordingly.
During the Influenza ("the flu") season, as a condition of employment, The Johns Hopkins Institutions require all employees who provide ongoing services to patients or work in patient care or clinical care areas to have an annual influenza vaccination or possess an approved medical or religious exception. Failure to meet this requirement may result in termination of employment.
The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.
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