The coordinator of marketing is responsible for assisting Student Life marketing and communication efforts through creative design, website management, social media strategy, video production and production of print, multimedia and other marketing and communications channels. This role includes collecting and interpreting web and social media analytics, preparing marketing strategies, plans, and objectives; and planning and organizing content creation. The coordinator supports marketing projects for all functional areas in the department by developing creative content, from concept to production including promotional items, advertisements, digital content and more. The coordinator works in collaboration with the office's communication team to keep all Student Life audiences (prospective students, current students, alumni, faculty, and staff) involved and knowledgeable about people, programs, and events within the department.
· Provide strategic support for design/marketing activities to include assisting with communication initiatives through the department. Duties include facilitating creation of videos, photography, advertising, and graphic design.
· Plan, schedule, publish and analyze content posted on Student Life's social media and seek out opportunities for coverage throughout the department.
· Identify, create, and coordinate content/news/event coverage for the Department of Student Life's various platforms.
· Create and update Student Life web pages and forms in accordance with university website requirements.
· Advise units and student organizations on best practices for web content
· Maintain analytics to be used for assessment and communication planning.
· Hire, train, and supervise student employees serving in creative media roles (social media contributors, videographers, photographers).
Advertised Minimum Qualifications :
Bachelor's degree and 2 years experience related to the development and dissemination of informational material.
This position has been designated as essential personnel during inclement / hazardous weather and other emergencies. In addition, this position requires a variable work schedule. Evening and weekend hours will be required.
This position will also support the university's mission and goals through participating in recruitment and retention activities, as appropriate, for prospective and current students.
The University of South Carolina System is comprised of the state’s flagship university in Columbia (founded in 1801 and currently one of the top 50 “Best Colleges” according to U.S. News and World Report), three regional comprehensive universities (USC Aiken, USC Beaufort and USC Upstate), and Palmetto College consisting of four two-year campuses (USC Lancaster, USC Salkehatchie, USC Sumter, USC Union and Fort Jackson/Extended University). Together, the USC System institutions offer more than 450 degree programs on campus and online and are uniquely positioned to meet the state’s educational, cultural, health and research needs. The System employs nearly 14,000 people who work daily to improve the lives of students, fellow South Carolinians and the world. Our diverse engaged faculty and staff enjoy a dynamic and intellectually stimulating work environment.